Case Study

How The Shamrock Social Built a 700+ Marketing List in Six Weeks

Nottingham's newest Irish bar launched with guest intelligence built in from day one - tracking 1,800+ guest connections, converting 40% into marketing opt-ins, and identifying 115 returning regulars in their first six weeks of trading.

Multi-Floor Irish Bar & Social Venue • Nottingham, UK

Live since 28th February 2026

The Venue

Built for Brilliant Nights Out

The Shamrock Social is a multi-floor Irish bar in the heart of Nottingham, moments from the station at 6-10 Carrington Street. The ground floor is a bustling bar with live music and Irish spirits. Downstairs is the Clover Club — a beautifully decorated space for bottomless brunches and events. With Band Bingo Thursdays, live music, Sunday roasts, and private hire, it's a venue designed to bring people together.

Guests enjoying Guinness at The Shamrock Social

The Approach

Guest Intelligence From Day One

Rather than retrofitting WiFi marketing later, Shamrock Hospitality partnered with CaptiveFlow before the venue even opened. A FlowBox Pro was integrated with their UniFi network during the build-out. When the doors opened on February 28th, every guest who connected to WiFi was greeted with a branded captive portal — collecting emails and building guest intelligence from the very first customer.

Pre-Launch Setup

Integrated during venue build-out

Branded Portal

Designed to match the venue's Irish identity

Zero Friction

Guests enter email, connect, done

The Results

The Numbers So Far

Guest WiFi Connections

Marketing Opt-in Rate

Returning Guests

10.7

Avg. Days Between Visits

Live stats from the first six weeks of trading - and growing every week

Beyond Email Capture

Knowing Who Walks Through the Door

CaptiveFlow didn't just capture emails — it automatically built guest profiles from the first connection. Within days, The Shamrock Social could see who their regulars were, how often guests returned, and what their marketing opt-in trends looked like. Visit patterns, return rates, and guest activity are all tracked in real time — giving the venue intelligence that most hospitality businesses never have access to.

CaptiveFlow Dashboard

Total Guests

1,804

Opted In

719

Returning Guests

115

Avg. Visit Gap

10.7 days

"Having CaptiveFlow from day one meant we were building our guest list from the moment we opened. We didn't have to think about it — guests connect to WiFi and we capture the data automatically."

— Shamrock Hospitality

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